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Building a Brand Presence on WhatsApp: Marketing Tips and Best Practices

by BUSINESS

WhatsApp has truly become an undeniable force of communication, with billions of users from all over the world. 

For normal users, WhatsApp is just a communication app, but for businesses, this platform is an opportunity to connect with more potential customers on a personal level. However, simply having a WhatsApp account isn’t enough; you need a strategic move to stand out ahead of every competitor. 

This guide will equip you with the knowledge and best practices to build a powerful brand presence on WhatsApp, transforming it from a simple messaging platform into a dynamic marketing tool. 

Understand the Power of WhatsApp for Businesses

When you comprehend the power of WhatsApp, you can unlock the maximum capabilities of this platform. You can simply connect with billions of potential customers in just seconds, fostering loyalty and driving sales.  

Here are some of the benefits that businesses can gain from WhatsApp:

1. Unparalleled Reach and Engagement

WhatsApp has an unrivalled user base from all over the world. It is undoubtedly a great platform for reaching out to more potential customers, and businesses can easily advertise their brand cost-effectively. 

This vast reach eventually connects businesses with diverse audiences, unlocking new markets and growth opportunities. With a staggering 98% open rate, there’s a pretty good chance of customers opening your message. 

In addition, users are highly engaged with the platform. For example, 2.8 billion users are active every month, providing businesses with an opportunity to gain the attention of their potential customers and increase meaningful interaction

2. Personalized and Conversational Approach

Most individuals prefer one-to-one communication with businesses rather than a one-way broadcast of promotional emails. Leads might ignore the broadcast emails as they can’t express their feelings.

However, the one-to-one conversation preference perfectly aligns with WhatsApp, as businesses can easily communicate with leads in private, intimate communication. Then, you can create a more personalized and conversational approach to customer engagement. 

With this conversational marketing strategy on WhatsApp, businesses can build rapport with customers, and address their concerns and pain points more deeply, which leads to increased brand loyalty and sales. 

3. Seamless Integration with CRM & Other Channels

It’s hard for businesses to manage customer databases only with WhatsApp. However, with WhatsApp’s integration capabilities, you can connect with various CRM tools and handle data effectively. 

In addition, businesses can connect their marketing efforts across various channels. By integrating your WhatsApp marketing with your overall digital strategy, you can foster a unified and seamless brand experience for your customers. This alignment not only extends your brand’s visibility but also boosts customer interaction and increases conversion rates.

Integrating WhatsApp enables users to handle numerous messages within a unified workspace, empowering them to offer customers timely self-service options and information. Even more, you can also get one virtual phone number for Whatsapp business and use it on multiple devices to solve multiple customer issues.

Just having a broadcast channel in WhatsApp is not sufficient, as businesses need to craft a personalized marketing strategy to reach out to more customers. 

Here are some of the key strategies that you need to consider:

1. Understand Your Target Audience

If you are willing to make your WhatsApp marketing work, you need to get to know your audience well. Therefore, you have to gather information like who they are, what they like, what they struggle with, and how they like to talk.

Consider stuff like:

  • How old they are, where they live, and other basic info
  • What they’re into, what they do in their free time
  • What problems do they deal with
  • How do they like to chat, and what tone do they prefer

Once you understand your audience, you can create messages and content that really speak to them. It’s all about making that personal connection.

2. Leverage WhatsApp Business API

If you’re looking to engage customers at scale on WhatsApp, then WhatsApp Business API is a must have!!

WhatsApp Business API, launched by WhatsApp in 2018, allows businesses like yours to connect with customers at scale across the globe! Using a WhatsApp API based Engagement Platform like Whatsell.ai can help you send broadcast messages to unlimited users in one go, automate notifications, run Click-to-WhatsApp ads, showcase product catalogues and even collect payments within WhatsApp. 

Businesses like PhysicsWallah, Vivo, The Indian Express, Skullcandy and many more are already using WhatsApp API to engage with their customers on WhatsApp. It’s time you did too!

Book a demo now to understand how this works. 

3. Adopt a Conversational Marketing Approach

Choose a Conversational Marketing approach for WhatsApp

In the above image, the business is showcasing it’s multiple products to the user and is trying to engage them with the Clickable Quick Reply button ‘Show more‘. 

An effective WhatsApp marketing campaign requires organizations to adopt a conversational tone instead of just sending out promotions without any exchange from the audiences. The marketing strategy should try to grab and keep the recipients in the conversation. 

Companies should also build relationships with their audience by providing something of value. When you adopt a conversational marketing approach, you can transform your WhatsApp marketing strategy from a one-way broadcast channel into a dynamic platform for building relationships and fostering brand loyalty.

5. Focus on Providing Value

Don’t settle for just getting more sales and offering discounts. Rather, create real value for your customers through WhatsApp chats. It could range from the restriction of news according to their likes, sharing with them financial knowledge, or personalized tips based on their interest. 

This helps assist the clients to realize that you are a brand that can be trusted any time to solve their problems, you develop a great relationship, which will make them committed to your product/service. And people are more likely to recommend your product to other people. 

6. Encourage Two-Way Dialogue

How maggi uses 2-way conversation through a Click-to-WhatsApp Ad

Get more customers interested in your brand by asking them for feedback, questions, and concerns. Then, reply quickly, showing that you understand what they want and need. 

This back-and-forth communication builds stronger ties with clients and can give insights for making decisions on products, new marketing ideas, or other general business issues. Moreover, this two-way dialogue increases trust and loyalty and drives sales success for your brand.

An awesome example is the Click-to-WhatsApp ad campaign done by Maggi where they run a contest to engage with customers on WhatsApp! The customer feels hooked & participates, helping the brand achieve it’s engagement go

7. Personalize Your Interactions

Use WhatsApp’s personal touch to give your clients’ communication a customized, less formal feel. Treating your clients as though they are special can show them that they are appreciated—simply by changing your mode of interaction on WhatsApp.

You can also segment your customers based on interest or past behavior. This eventually allows you to tailor messages that truly resonate with specific customer groups and avoid irrelevant content.  Besides that, send messages wishing them on their birthday, anniversaries, personalized video sales letters or loyalty program milestones.  

8. Automate and Optimize Your Efforts

It is essential to approach personalized and conversational WhatsApp marketing with automation and optimization techniques to ensure scalability and efficiency. You can automate greeting messages, schedule recurring updates, and leverage WhatsApp chatbots for basic interactions. 

By automating and optimizing your WhatsApp marketing efforts, you can save valuable time, and tailor communication at scale. Remember, automation is a tool to empower you, not replace human interaction. Use it strategically to create a seamless and engaging WhatsApp marketing experience for your customers.

Always monitor how well WhatsApp marketing is working for you by tracking message open rate, customer feedback on response time (response time), and message read time (message open rate), among other things. 

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Top 8 Successful WhatsApp Content Marketing Strategies (2025)

by BUSINESS

They say that content is king, and in the digital marketing world, that statement is definitely correct. Still, content alone does not form the whole picture. Content promotion is an essential element of driving traffic to your website, attracting new groups of users, and increasing conversion rates and profit. One innovative tool that has recently gathered a lot of attention in content marketing is WhatsApp.

Let’s delve into the intricacies of using WhatsApp content marketing to bolster your content marketing efforts and explore how it provides seamless promotion strategies that can transform your business reach and engagement.

The Business Purpose of Content Marketing

Content marketing is more than just making content. It’s a planned method of creating and sharing valuable and engaging materials. The goal? To attract a specific audience and encourage them to use your products or services.

You can effectively promote your blog posts, services, podcasts, videos, and products by combining different marketing channels, like PR, PPC ads, and influencer marketing. But have you considered including WhatsApp content marketing among these channels? 

As of the start of 2024, this prominent mobile social app boasts a staggering monthly user base of two billion, reaching out especially to regions beyond the United States, such as Brazil and Mexico. Other significant players in the field include WeChat, which engages over 1.3 billion users, and Facebook Messenger, which has a global user count of around 980 million.

  Source: StatistaMost popular global mobile messenger apps as of January 2024  

Employing a well-planned content marketing strategy on WhatsApp can increase audience interaction and customer conversions. 

Perks of Applying WhatsApp in Content Marketing

Having WhatsApp Business as a part of your content marketing strategy helps you extend your reach to a worldwide audience. 55% of businesses worldwide use WhatsApp for sales. With a 98% open rate for messages, the platform facilitates local and global dialogue with users while distributing content without limits: 

  1. As a digital app, WhatsApp promises high levels of engagement due to its immediate interaction and vast use. 
  2. WhatsApp provides a secure, private environment for communication. Your exchanges with customers remain confidential, thus building a trusting relationship with your audience.
  3. Real-time assistance and customer service become more efficacious by using WhatsApp content marketing. You can handle customer queries, issues, and feedback promptly and personally, ensuring client satisfaction and retention.
  4. With the WhatsApp Business API, businesses can send broadcast messages to an unlimited number of saved and unsaved contacts — a significant advantage for promoting new content or updates.

    Chatbot integration enables automated conversation, supplying consistent communication and preserving customer engagement, even during your offline hours. However, note that you cannot access WhatsApp Business API through the WhatsApp/ WhatsApp Business apps.

    You need to use a platform like Whatsell, built officially on WhatsApp APIs to access these features.

Amplify Your Content Marketing Plan with WhatsApp

Believe it or not, WhatsApp does more than just connect friends and family – it serves as a potent avenue for engaging your audience and upgrading your content marketing efforts. Let’s delve into utilizing it effectively:

Pushing blog posts 

Blogging stands as one of the most rewarding channels for WhatsApp content. It not only drives traffic to your website but also fortifies your brand’s position as a thought leader. Through blogging, you have the opportunity to educate consumers, offer solutions, and garner feedback while continually engaging with potential and existing customers.

How To Do It:

  • Chat Options: Add “Click to Chat” buttons or QR codes in your blog. This will allow your audience to ask questions and give feedback. It also allows your customers to post inquiries or share relevant blog links, which acts as a significant advantage when they are seeking answers to their problems. 
  • Share with a Target Audience: Send your blog post recommendations to different groups of your audience using WhatsApp content marketing.
  • Extra Content: Offer additional content or behind-the-scenes information through WhatsApp.

Psst…here’s a tip to increase your blog’s visibility: Use the on-page checker tool to effectively optimize your blog content and enhance its visibility on search engine result pages.

  Source: Ruben Hassid on WhatsAppVideo content teaser is part of Ruben’s WhatsApp Content Marketing strategy  

Send Broadcast to Unlimited Users In One Go

Share important content such as blog articles, product updates, or new launches with a large portion of your customers. This can help increase engagement and recognition of your brand. 

How To Do It: 

  • Create Interactive Content. Develop messages that are interesting and relevant to your target audience. You can even create images to make your content more visually appealing and engaging.
  • Group Your Audience. Make use of features that allow you to categorize your audience into different groups. This way, you can customize your messages for different groups based on their interests or characteristics. In Whatsell, you can easily assign tags to different audience groups and shoot them broadcasts in one click.
  • Plan Your Broadcasts. Send your messages at the best times to ensure maximum interaction. This could be during the hours or on days when your audience is most active on WhatsApp.
  • Add a Direct Instruction. Include a simple instruction in your message that encourages users to take some action. This could be to visit your website, learn about a new feature, or to start a conversation.
  • Monitor Results. Keep an eye on important figures, such as how many people opened your broadcast and how many followed through with the call to action. 

If you have a small audience of 100–200 users, you can use the WhatsApp Business app to shoot your Broadcasts. However, for larger audiences, you can use Whatsell to send Broadcasts to unlimited users in one go!

Greet New Subscribers with auto-messages

Use automation to turn your website signups into active subscribers! With WhatsApp Business API, you can set up auto welcome messages when someone subscribes to your WhatsApp newsletter or signs up on your website. This personal touch helps create a great first impression and begins a supportive connection with your new subscribers. 

How To Do It: 

  • Link your website to WhatsApp. You can do this simply by adding a WhatsApp button to your website. Anyone clicking the button will automatically land on your WhatsApp with a pre-filled text that they can send to begin talking to you! Now, what you can do is create a Chatbot that engages these users landing from your website to your WhatsApp! Here’s how you can create a WhatsApp Chatbot in just 10 minutes.
  • Create a Welcome Message. Make a personalized message to greet new subscribers, thanking them for joining, and telling them what to expect from your WhatsApp newsletter.
  • Add a Call to Action. Ask new subscribers to do something like visiting your website for a special deal, or responding to the message to verify their subscription.
  • Plan auto-triggers. Set your system to auto-send the welcome message once a successful signup happens on your website.

Sharing links, images and well as Catalogues

WhatsApp enables direct communication with your audience. You can share links to your latest blog posts, articles, videos, and other engaging content formats. With WhatsApp’s multimedia-sharing options, your content marketing strategy gets a boost. 

How To Do It:

  • Share Your Content: Regularly share pieces of your new blog posts, articles, or videos on WhatsApp from your official account.
  • Visual Content: Use quality images or infographics to guide users to your full content.
  • Relevant Content: Share content tied to current events or popular topics to draw user interest.

Feedback collection 

WhatsApp also allows you to collect real-time responses from your audience. Use polls, surveys, or direct messages to gain insights about their thoughts on your content. This not only helps in improving your offering but also makes your audience feel valued. 

How To Do It: 

  • Questions: Encourage users to share their thoughts with open-ended questions.
  • Incentives: Offer rewards to encourage feedback.

For example, you can check out this feedback message that we sent to everyone who attended Evolve’24 – Largest WhatsApp Engagement event by AiSensy and Meta. We received 250+ Replies on this message, giving us a clear feedback from our audience.

Customer feedback collected on WhatsApp

Customer support 

Offering personalized and swift help through WhatsApp content marketing makes the user experience better and builds trust. Attending to queries, concerns, or issues related to your products/services in real-time showcases your commitment to customer satisfaction, which can foster a stronger relationship with your audience. 

How to Do It: 

  • Set Support Hours: Set particular hours to offer customer support on WhatsApp, making sure responses are prompt and inquiries are handled. In Whatsell, you can set your work & off-hours and the user will receive an automated response depending on the time they message you.
  • More Than One Agent: If your audience is large, you can have multiple agents responding to customer queries on WhatsApp.
  • Self-Help Options: Use automated chatbots in WhatsApp content marketing to answer common questions, give troubleshooting steps, or lead users to useful resources. This reduces response time and workload and ensures your business stays active 24×7
  • Integration with CRM: Combine your WhatsApp help system with your customer relationship management (CRM) tool to keep track of communications and personalize future ones.

Cross-promotion with social media platforms

Boost your marketing strategy by linking your WhatsApp Business API with different social media platforms. This will help increase your brand’s visibility, and engagement and generate more leads. Through clever use of calls to action (CTAs) and promoting your WhatsApp account across different social platforms, customers will find it easier to connect with you. 

1. Facebook. Connect your WhatsApp Business account and Facebook page. It makes a chat button on your Facebook profile, so customers can reach you easily. Enjoy the results:

  • Wider Audience Reach. You can reach more people through Facebook.
  • Improved Customer Satisfaction. When you make it easy for users to communicate with you, they’re happier.
  • Increased Customer Interaction. Letting buyers use their favorite platforms encourages them to interact.

2. Instagram. Make engaging Stories or posts about your brand and add a clear call to action (CTA) directing users to your WhatsApp number. This could include special offers or interactive polls. Enjoy the results:

  • Lead Generation. Guide interested viewers to your WhatsApp, where they can become potential customers.
  • Enhanced Customer Interaction. Create a more personal experience to build stronger customer relationships.

3. X (Twitter). Promote your WhatsApp Business number throughout your X profile and messages. Quickly respond to queries for a seamless customer service experience. Enjoy the results:

  • Improved Customer Satisfaction. Give immediate support on a known platform like X to make customers happier.
  • More Lead Generation. By making it easy for potential customers to connect with you on WhatsApp, you can increase your leads.

Take note of a few key points. Adjust your CTAs and messaging to fit each platform’s style and audience. Keep a consistent brand image on all social media accounts to look professional and recognizable. Also, regularly check your results to see which platforms are most engaging, so you can fine-tune your cross-promotion strategy.

Last Words

In summary, WhatsApp is a powerful platform for content marketing with high user engagement, seamless integration with social media platforms, and a promising secure environment. Its built-in analytics function allows businesses to monitor the success of their strategies, while the WhatsApp Business API enhances reach by broadcasting to unlimited contacts and integrating chatbots. 

WhatsApp is thus a crucial tool in successful content marketing, enabling brands to connect directly with their target audience, maintain trust, and amplify their reach with strategic content distribution. So, kickstart your successful WhatsApp content marketing journey today.